http://www.maayan-castel.com/home-shift daily 0.75 2022-11-21 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/c58ede94-e95d-4aa2-9c3c-088733ca6d7e/Costco_cover.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/787b5683-b088-438a-b3ee-c25ac32e298c/KYW_cover.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/04138603-7cfc-41a3-9b1c-308c9abe78fa/Badges+%2B+Streaks+Cover+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/8eb1eb92-92d4-4fde-af46-484fe79c0e59/HA+COver+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490717414926-9MZWWVIQS7I2HHKSMXKE/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/a0ecae06-7b0e-434f-8ed4-ffb172c85e08/Group+533.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434388939249-2VP759JOVQ8RSME68K09/IMG_2764.JPG UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434389167518-V56PE8MTKDRVWI1343AN/IMG_2762.JPG UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434389173243-79IZUREFNNDAGMH2V6RY/IMG_2763.JPG UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434388964915-C8RUO7Z2445G2HB928JA/IMG_2760.JPG UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434351440213-BEMDU6LLZCAZVQDL7KEP/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434141461027-ENVUGOV3ERYE8EAGRPN3/vendor-goodies.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434141469126-8H49GU8VPHMLPT57AZVV/map-goodies.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434141473876-TEJLZYQQ8ZFWG9NH3J3S/User-goodies.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434141490924-CWUPZ87QJ51AM0MW4AUJ/user2-goodies.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434389506097-Q37UQR02TDKI7F4DD0DT/Screenshot+2015-06-15+13.30.32.png UX/UI Design - 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It was critical for all to be able to create and filter data quickly and easily as well as connect between items. Grouping items together allows the white team to understand the cyber defender's workflow and thought processes. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358652892-EMWFJM2YCZ6O8DK8E4DY/image-asset.png UX/UI Design Once the IA and Task flows were fleshed out I started out sketching on paper. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358907722-L1Z65MIBXXV24VJV9LAO/image-asset.png UX/UI Design Shown above is the final Sidenav design and scaffolding for each Web-app in the suite of tools. By clicking the app menu, a tray would slide out allowing users to quickly switch between apps. Each App would have it's own primary color helping users recognize their current page. The sidenav was the best solution for this case because it draws the user's attention and creates a natural flow for the user. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490725678750-1EEHCY02XZYP1KNJIE8F/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358923678-3N07Q4LMUW2FJBFGMTQY/image-asset.png UX/UI Design By clicking the context menu users can change their context (in this case a network) in much the same way that they switch between apps. Each app has it's corresponding context and in this way we were able to create a symmetrical interaction throughout the entire suite of tools. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491359164903-WGAF5G5MEQU13KZY9WYU/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490726276976-9XAR93XNMRYWHFRXJH5I/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358628016-LWVW18N78WB4ZZDIUH1V/image-asset.png UX/UI Design Most of the user flows were done during whiteboard sessions. Above are some examples for permission models and registration flows. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358549639-DJASR8RQOKI7UJUZ8I9S/image-asset.png UX/UI Design The above sketch is one of the initial ideas on how to display attack injects for the red team and the white team. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490725715916-44XRVO036QUHCP6ELFIU/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490731867875-P3DZJFL38429GHBAEZ2Z/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491406236764-8MSMTT32TP8SV8WYBBL8/image-asset.png UX/UI Design Using Joyride we created a walkthrough for first time users and beginners to demonstrate interaction patterns within the suite of tools. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490731955544-OQ5WL0NODXFIK3LNL2YR/hero2.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490725762274-OKA1E0OI79633ERHN6EG/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491360052651-0DQIOLZKNXJILGAUHQUL/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491406216154-YB6JTZ29R4G47QL6AR5Z/image-asset.png UX/UI Design Dashboard page includes an overview of all the apps available to the user. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490796804271-1FXOH8HQTE9X4UMK71UI/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490644397186-0SHRBSR3BPOJDTP3ZWJC/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490726448871-0VB9ZNU1LBC6JQ3Q91XT/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491358739615-VPZ587UOHDCMW8O1BS57/image-asset.jpeg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1490725750658-08XZDJSOMIYCU8158G6P/image-asset.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491359602513-ASQ8EFL6LCAK59N8R8JT/image-asset.png UX/UI Design With lots of brainstorming and card sorting we created a whole new IA. One of the main challenges was use of the label of an Event because there are a multitude of Event Types. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002862753-JV7QI1OXGP0P7EPE1KIE/SS_loadState_V1_1920x1160.png UX/UI Design - Load State Frame 1 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002866209-TWN3BYKEPKUU455ATKQU/SS_loadState_V2_1920x1160.png UX/UI Design - Load state Frame 2 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002854219-LK7INMZYYJUI7B9XPFUR/SS_home_V1_1920x1160.png UX/UI Design - Homepage https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002856554-EM6JJJE06RI74IANXK1K/SS_home_V2_1920x1160.png UX/UI Design - Homepage : Episode list expanded https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002865247-25XDW3KO1GPT8FDBFFUW/SS_NAV_V1_1920x1160.png UX/UI Design - Navigation https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002851305-70L1OVFHI69OORAU7FTE/SS_episodeHome_1920x1160.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002835591-UWJWEAKM9QQW7TK5SG02/SS_content_V1_1920x1160.png UX/UI Design - Content page https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002826140-TX33DSDMMOPX90WKQIPX/SS_content_V2_1920x1160.png UX/UI Design - Transcript overlay https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002837082-TH2WB7DC6IHM30IH0A23/SS_contentExpand_V1_1920x1160.png UX/UI Design - Content page: Performances https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002840813-SDTMOTWPK1V11G3NZQIZ/SS_contentExpand_V2_1920x1160.png UX/UI Design - Content page: Interviews https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002843322-PPUXSE609JRIOUJA4397/SS_contentExpand_V3_1920x1160.png UX/UI Design - Content page : Gallery https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/3f0fea4b-2d90-4f2e-a9af-4f6614878aa6/STV+BATHROOM+INSPIRATION%5B1%5D.jpg UX/UI Design - Make it stand out Mood Board provided by St. Vincent https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/b1bf5441-3f51-4b19-830a-1375706f732c/Slide1.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/529e5fe2-764d-42ca-a8e7-b8d1472490f2/SHOWER+SESSIONS+FINAL+WIRES.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/e4fc1690-55c6-4789-9592-92be33838269/Home+Page+Mobile.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/617fd972-740d-4b80-9f3a-332d8d9d35f9/Slide8.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/689ff733-c265-4bff-ad3e-5b050bb2b9ff/SHOWER+SESSIONS+WIRES.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/5aff3969-efd8-45d9-8119-5ebbd75ecb2c/SHOWER+SESSIONS+PROTO.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182348107-DL2TVGE37ZU7ITKVKTZZ/SS_loadState_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182346655-OHC3SFUZ403NGVDVS4XT/SS_home_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182348016-FBWAT8XI9R71QJVUQGOT/SS_NAV_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182345533-AIZLVNNL4W26YYW92VZG/SS_contentPage_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182345381-O3VW2Z79YJGKBSWJM57A/SS_episodeHome_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668182346547-V0T1KQR36AO3W6DVN08B/SS_expandedContent_710x1263.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/cadea06e-ac50-463d-9364-81e4bfc12fde/Custom+Preset+Copy.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/da13de18-dee8-47e2-8b27-8505874965b5/Custom+Preset.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/6cd6013f-aa88-4494-b85c-e6686224ac9d/Costco_Desktop_Wires_WOMG.png UX/UI Design - Make it stand out Work on my goals - portal https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/f2809470-5cef-42e5-a135-84b4988632bc/ccg_site.png UX/UI Design - Make it stand out The work in progress redesign we picked up from a partner agency https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1c6c6074-bb54-47ae-98a4-a21b99c584ac/Costco_mobile_wires+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451040359-VOH7QEQRO8CJ3Z6QUE0X/Costco+WITT+-+Mobile+-Question+1.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451037810-V0ON3VN47PC6PYB8V4DR/Costco+WITT+-+Mobile+-Question++2.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451038427-WO0BXBR0L38M6FESC8T8/Costco+WITT+-+Mobile+-Question++3.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451038518-7MM6W11Z0TJY8A0OQYJT/Costco+WITT+-+Mobile+-Question++4.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451039744-A5HYJGGGQ5O9A12QBO93/Costco+WITT+-+Mobile+-Question++5.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451039797-PB0X3PZ2YYHKJEVDQB3O/Costco+WITT+-+Mobile+-Question++6.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451035024-BCWKK46E98WMIQLP70FY/Costco+WITT+-+Goal+Mobile+Result+emotional.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451034843-Y5ZRX7FSLJ6AT89LTT8V/Costco+WITT+-+Goal+Mobile+Result+financial.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668451037818-1NG4YF7YD32LQM1TGGQV/Costco+WITT+-+Goal+Mobile+result+physical.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/d964bb91-c448-49cf-a758-4d8277b09b02/launch-first+time+journey.png UX/UI Design - Make it stand out Launch - First time journey - Wire flows https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/859267d2-2114-4012-acb5-abaf4fb1f650/COSTCO+DELIVERABLES+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/bdabad38-a8cd-403c-b0ce-97168ef1826f/Costco+-+Concept+1.png UX/UI Design - Make it stand out Style 1 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/7e18d844-bdc6-407d-8b4c-b61d339ab38f/COSTCO+2022+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/5e95788b-90b9-4f86-baff-36c4d8766fab/Costco_Desktop_homepage_wires.png UX/UI Design - Make it stand out Homepage + Pledge form https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/ce7d488f-7445-4f21-911c-4b67d4ce5047/costco+wires.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452066689-O5PF7XMO7JQ84E2IU4DK/Costco+WITT+-+STYLE+quiz-landing+page++Copy.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452066635-NE4K0WBYXEVGTXEKCP6U/Quiz-WITT+-+Question++1+Enabled.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452067494-XQ7IJKKYKMBIPBSMOM38/Quiz-WITT+-+Question++2+Enabled.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452067813-ZIO8I8CDZXSSIOCACT52/Quiz-WITT+-+Question++3+Enabled.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452068562-GM1XBXU0U8HTPM0ZQ3N2/Quiz-WITT+-+Question+4+Enabled.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452068746-HC3D0HUC0P53GKJ22ZLU/Quiz-WITT+-+Question+5+Enabled.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452069631-CCOL46DEDQYKKM0LLTRX/Results+Adventuresome.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452070051-FPCIAQZZNQZGZJ2Q6OS9/Results+Dependable.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452070905-6THYTPYAJU468DIK8K30/Results+Goal-Oriented.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452071367-P80IBNMNE0TFO24HYN5X/Results+Multitasker.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/4a621cbe-0bb3-4c54-8270-7bb0fdb66a43/sitemap.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/0c9a85ca-3db7-4de1-93e2-21c2ac293b1a/Costco+-+Concept+2.png UX/UI Design - Make it stand out Style 2 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/72f6dd98-a20a-445a-981c-3abc7e2ac6c5/current_witt.png UX/UI Design - Make it stand out The current state of the site https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/17c47bee-5cc2-46ca-953a-c701e6425702/costco+strat.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/4c155b8e-0e89-4a3a-a728-f2ac0d933681/COSTCO+FINAL+DESIGN+%282%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452208974-1J8C0U0M59Z4U08X52LU/Costco+WITT+-+quiz-landing+page.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452210952-0UMTN2KR8ZYKTK1RNLTQ/Quiz-WITT+-+Question++1.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452211206-X6R80ZQR5WTYOFV89K5E/Quiz-WITT+-+Question+2.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452212059-I3HKMU8BURNOUZ0EB0JU/Quiz-WITT+-+Question+3.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452212473-CDDARYAOLC0YGA360EL3/Quiz-WITT+-+Question+4.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452212968-0IW4B4LSNPVIF0KYEZ1J/Quiz-WITT+-+Question+5.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452213356-OET3RIO0UUKD5FHO0P6M/Quiz-WITT+-+Question+6.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452214019-IRKEGUN9NB9QE3Z4Y5DV/Results+Emotional.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452214435-12KYE2QIREY2AGVAU2N0/Results+Financial.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668452215044-9SYM7P8RMVKQI89E6JAW/Results+Physical.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630075937402-9LTQS5WSIWVPAQLJGMJD/screencapture-thehub-santanderbank-2021-08-27-10_51_40.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/8ccb4a9f-f815-4d44-b3f8-3885a331eb62/Research_2.png UX/UI Design - Make it stand out Partnering up with UXR and leaning on the COM-B model of Behavior Change we focused on these 2 directions. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/461d5773-c70c-4235-9738-30e980e64df3/notes.png UX/UI Design - Make it stand out Moderated testing Notes on Miro https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/96ed7bd0-1d26-4ea8-aa48-72e0cd66f4dc/Group+537.png UX/UI Design - Make it stand out Feature prioritization Grid https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/8d0e368d-9c09-41af-84df-ed0837bf8e93/Group+512+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/009cea6a-986f-4746-ac9a-b9824c2b7314/Group+541.png UX/UI Design - Make it stand out On a scale of 1 to 5, 1 being not at all motivating and 5 being extremely motivating users rated badges and streaks https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/ac04b9d0-1ec5-4961-9a1c-eac389ddd2a2/Research_4.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/e1f77dad-2e4a-49bf-bd6a-7ef64a66b479/Group+511.png UX/UI Design - Make it stand out Badges Dashboard for iOS https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/74804f7b-5b04-441f-82c9-f32db658cd3b/Badges+4+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/5698dcb2-f0aa-4e96-a196-d91b559e5bf7/Group+509.png UX/UI Design - Make it stand out Streaks for Android https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/4e2473fa-5862-4b79-9cf8-4e432b9c8e64/Group+513+%281%29.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/6b9916a7-6509-49e9-9a1a-1486294680c2/crazy+8%27s+-+non-financial.png UX/UI Design - Make it stand out Crazy 8’s sketches https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/7ebca052-1534-4ca8-980a-9131fc22e28d/Group+508.png UX/UI Design - Make it stand out Streaks for iOS https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/41c72ae5-bb9a-4e82-ac33-61fc68483244/Group+510+%281%29.png UX/UI Design - Make it stand out Badges Dashboard for Android https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/3c803f64-cd4d-4a81-a61b-71a942957f6a/prototype.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/da093120-cc71-4819-a261-7e5b2a8c83d6/Research_1.png UX/UI Design - Make it stand out To better understand how other apps motivate their users, a competitive analysis was conducted. All told, 16 pieces of software were evaluated, ranging from Duolingo to Animal Crossing: New Horizons. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/0e95a1df-22a5-4b3f-becd-fe6a841665d5/Research_6.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/44f672d7-5eea-490a-adfb-7e63365177e1/compet_analysis.png UX/UI Design - Make it stand out Some competitive research collected on Miro https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/7c58531c-0524-4a21-be83-aba475a34676/HA_userflows.png UX/UI Design - Make it stand out Suggested user flows for various use cases https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/a3957efe-2bce-40ca-ae0a-c55a3921163a/HA+in+chall.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/262cd54f-133f-4d4a-8839-a3e1892d2e05/HA+REDESIGNED+ELEMENTS.jpg UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/3f6400bc-5726-4341-bb78-880176c7a87b/HA+TEST.jpg UX/UI Design - Make it stand out 3 designs tested: Prototype 1: Closest to current design Prototype 2: Long scroll preview cards by categories Prototype 3: Horizontal scroll based preview cards with progress + points tracking https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/6f7b9e72-6844-44e4-b3bc-39c6a1b951a8/Research_4-1.jpg UX/UI Design - Make it stand out Design Exploration: Preview cards, Progress Tracking, Dark mode https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/252ea341-fa2c-49fd-92d8-c6613fdb8f08/Research_4.jpg UX/UI Design - Make it stand out Design Exploration: Multi-step cards, points tracking / wallet style interaction patters + stepped connections https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/736b3b7f-ef03-48a0-87b9-0afb879baf35/HA+Before+and+AFTER.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1dfefdb2-49c6-4660-b4ca-c1680fb984fd/HA+reco.jpg UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1202b97c-b57b-487e-8b4f-ff2f5913a199/HA+AFTER.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/4c3ebdb8-e026-44c3-b399-a18958ebc5a1/HA_usecases.png UX/UI Design - Make it stand out Use Cases identified 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https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/9106fb94-8e78-4d78-8f03-177d0890bd17/KYW-final+ui+exports.003.jpeg UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/546fb92c-05c6-4875-80ec-09044efc4719/Android+Onboarding.png UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1630002763839-CM7ZMS1T8LC88WAB10SX/SS_loadState_V2_1920x1160.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1667844310613-6NWTW5YP0YK4PE3TFEGX/IMG_0103x.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668143696258-90OQ8KYC89P128GSCRKI/Group+503.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668365889436-06HLFF01GKRPDJQGEUPM/Badges+%2B+Streaks+Cover+%281%29.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1668368728019-J24CX1VP4SU581GF7DIK/HA+COver+%281%29.png UX/UI Design https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434077394558-ZNGB1E49KVQ4CMDOGSKQ/Screenshot+2015-06-05+16.29.50.png UX/UI Design http://www.maayan-castel.com/portfolio daily 0.75 2014-07-29 http://www.maayan-castel.com/givingtree-facebook daily 0.75 2017-04-05 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1433534409179-GYPBM2CRZ6C96RUV7EIJ/Screenshot+2015-06-05+15.59.44.png GivingTree-Facebook Interests https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1491357376731-OO9009VJTYJS99B2BURC/Givingtree-Deliverable_Page_02.png GivingTree-Facebook Interests 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GivingTree-Facebook Interests http://www.maayan-castel.com/goodies-app daily 0.75 2015-06-11 https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1433538800881-CX9KQCENEJSWNM53C3BG/Screenshot+2015-06-05+17.12.52.png Goodies-App https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434046356456-QIOA5S3PP9HPQD1NNUCW/vendor-goodies.jpg Goodies-App - Vendor side Vendors can create edit and delete deals on the fly, and send them out to users in real time. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434046364364-IF90AO8U4RB1TORNP56D/map-goodies.jpg Goodies-App - User Side- Map View Users can look for Goodies participants wherever they are to find the best and yummiest deals in town! https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434046383491-HWTCT3T0MJW2XT3GPDII/User-goodies.jpg Goodies-App - User Side-List View Users can see a list of participating vendors near by or search by specific locations, keywords, or names. https://images.squarespace-cdn.com/content/v1/5567a7cde4b0e43691c30e9c/1434046376360-SEY83T3KQIP1RZCKGNXL/user2-goodies.jpg Goodies-App - List View cont. Once a user clicks on a vendor, Goodies shows her a map of the venue as well as a list of the items available, discounts available, and time available. 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